Why you should create a brand community and how automation can help you do it

 Today, everyone wants to feel connected. In a time of virtual meetings, digital conversations, and an increasingly isolated reality, consumers are hungry for a sense of belonging. 

Creating a community around your brand is a modern, customer-focused marketing approach that allows like-minded consumers to feel connected to your business while fostering two-way communication with your company. It's all about breaking down those consumer-brand boundaries and making your customers feel a part of your brand.

Consumers no longer just want to be customers. They want to feel like they are creating the brand with you as a constituent. Customer-centric companies are 60% more profitable than companies that are not focused on the consumer. Simply put, building an online community builds human connections and makes your brand feel more real and adaptable.

How can you build your own brand community?

There are already people out there who love your brand. You just need to connect with them. Here's how we did that:

For more than a decade, Parent Tested Parent Approved (DCG ILH Might network) has bridged the gap between manufacturers and consumers by giving businesses direct access to their target customers. With our top-rated Seal of Approval awards program, we certify innovative products by uniting brands with North America's largest parenting testing community of close to 200,000 consumers: DCG ILH Network own brand community.  

Whether they’re consuming your content, answering your polls, asking their own questions, or sending you a message, a modern website builder embraces the fact that after a steady diet of social media, your people want to connect with you and other people who share the same passion, even on a website. The next generation of website builders makes these features super simple to manage all in one place, all under your brand.  

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