Why you should create a brand community and how automation can help you do it
Today, everyone wants to feel connected. In a time of virtual meetings, digital conversations, and an increasingly isolated reality, consumers are hungry for a sense of belonging. Creating a community around your brand is a modern, customer-focused marketing approach that allows like-minded consumers to feel connected to your business while fostering two-way communication with your company. It's all about breaking down those consumer-brand boundaries and making your customers feel a part of your brand. Consumers no longer just want to be customers. They want to feel like they are creating the brand with you as a constituent. Customer-centric companies are 60% more profitable than companies that are not focused on the consumer. Simply put, building an online community builds human connections and makes your brand feel more real and adaptable. How can you build your own brand community? There are already people out there who love your brand. You just need to connect with them....